Adidas /// Studio, also known as the Three Stripes Studio, is stepping into the world of Web3-powered digital art with its groundbreaking ‘RESIDENCY by Adidas’ program. This new initiative aims to create a vibrant space for a diverse range of digital artists from around the world, fostering creativity and innovation while building connections with both the brand and the collector community.
‘RESIDENCY by Adidas’ offers an unparalleled opportunity for artists to showcase their talent and engage in collaborative projects spanning both digital and physical realms. The program is set to redefine the intersection of art and sportswear.
Debut Artists Chosen by Adidas
The studio has handpicked two talented artists for its debut: Tokyo-based Moto, also known as MonkeeMoto, and Lebanese artist Adra Kandil, known as DearNostalgia. These artists represent the exciting fusion of creativity and technology that ‘RESIDENCY by Adidas embodies.
To celebrate this venture, Three Stripes Studio has partnered with NFT Now for The Gateway’s third iteration at Korean Blockchain Week, beginning on September 7 in Seoul. The open edition art pieces will be accessible to all at ETH 0.03, while the limited edition consists of 100 pieces per artist, accompanied by an exclusive hoodie available only to launch event attendees, priced at ETH 0.15. These unique pieces can be purchased via Manifold with ETH or a credit card, starting Wednesday, September 6.
VIP Access for ALTS NFT Holders
For those holding an ALTS by Adidas NFT, there’s an exclusive opportunity to register for a free VIP ticket. This ticket grants access to the VIP opening event on September 6 and entry to the 2-day Gateway event.
Adidas is no stranger to the world of NFTs. In December 2021, the company released its NFT collection, “Into the Metaverse,” in collaboration with Yuga Labs, Punks Comic, and Gmoney, a pseudonymous NFT influencer. This successful venture propelled Adidas further into the world of Web3.
In April 2023, Adidas launched the ALTS NFT project, allowing “Into the Metaverse” holders to exchange their original NFTs for new Adidas profile pictures (PFP) tied to a narrative campaign. In August of the same year, Adidas Originals and BAPE unveiled the highly limited Forum 84 BAPE Low Triple-White sneaker, supported by Adidas /// Studio, alongside a corresponding NFT version, in collaboration with the crypto payments infrastructure provider Moonpay. This demonstrates Adidas’ ongoing commitment to exploring the endless possibilities of Web3 technology and its integration with the world of fashion and art.
