Fantasy sports platform GameOn has joined forces with LaLiga, the Spanish football league, to launch NFT-based fantasy soccer games for audiences in the United States and Canada. This collaboration opens up exciting possibilities for fans to immerse themselves in an interactive soccer experience like never before.
GameOn’s partnership with LaLiga North America marks a significant milestone for the company. According to GameOn CEO Matt Bailey, this announcement signifies the beginning of a new era for the platform. The collaboration aims to create a unique soccer gaming experience for fans on both sides of the Atlantic.
The partnership between GameOn and LaLiga will introduce fantasy games based on real-world LaLiga players and matches. Players will have the opportunity to collect playable avatars, customize and equip gear, and participate in various game modes such as Live Fantasy, PvP Battles, and Quests. Additionally, fans can compete to win exclusive prizes, including signed merchandise, VIP tickets, meet-and-greets with players, and even cash rewards.
Cross-Promotion with LaLiga
LaLiga will actively promote these NFT-based fantasy soccer games through various channels, including in-stadium events, watch parties, social media, mobile apps, the official website, and email marketing. This cross-promotion will help engage LaLiga fans and encourage their participation in the interactive gaming experience.
GameOn’s CEO expressed the company’s commitment to establishing more “meaningful relationships” with major sports leagues, hinting at potential future partnerships in the pipeline. GameOn is focused on leveraging its scalable PLAYN3XT platform to drive revenue growth through Web3 innovations.
GameOn specializes in developing non-fungible token (NFT)-based games, predictive gaming, and fantasy products. The company aims to revolutionize fan engagement by incorporating NFT-based gaming elements into its offerings. GameOn offers end-to-end NFT solutions, including NFT creation, minting, and gamification.
LALIGA’s Commitment to Fan Engagement
Boris Gartner, CEO of LaLiga North America, emphasized the league’s dedication to connecting with fans across various platforms and products. He highlighted how GameOn enables audiences to interact with clubs and players in innovative ways, enhancing the overall fan experience.
LaLiga North America is a joint venture between LaLiga and sports media company Relevent Sports. It holds exclusive representation rights for La Liga in the United States, Canada, and Mexico for all commercial and development activities. La Liga operates two major competitions, LALIGA EA SPORTS, and LALIGA HYPERMOTION, featuring some of the top football clubs in Spain.
LaLiga boasts a global community of over 200 million fans across multiple platforms and languages. Its global reach extends to more than 2.8 billion people, with 90 media partners in over 180 territories..
